Title COMMUNICATION SERVING HAPPINESS
Authors MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Alvarez-Nobell, Alejandro, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO
External publication No
Means Vivat Acad.
Scope Article
Nature Científica
Area International
Publication date 01/09/2013
ISI 000215551600007
Abstract Positive communication is being presented as a paradigm approaches imported from the recent positive psychology subdiscipline mainly inaugurated by Martin E. P. Seligman, which could be defined as that branch of psychology that aims to study the excellence, the psychological and subjective optimization of life and human happiness. In this regard, the objective of this work is to show the path toward what we call positive communication, which could be defined as the organizational communication that, regardless of other goals, promotes consciously or unconsciously the happiness and psychological well-being of the individuals. While the chances of confluence between human happiness and communication are still in a nascent state, there is a huge and promising field ahead to explore.
Keywords Positive communication; Positive advertising; Corporate Social Responsibility (CSR); Happiness; Psychological well-being
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