Title The consolidation of mobile devices for information consumption in Spain
Authors HERRERO DIZ, PAULA, TAPIA FRADE, ALEJANDRO JOSÉ, VARONA ARAMBURU , DAVID, HERRERO DIZ, PAULA, VARONA ARAMBURU , DAVID, TAPIA FRADE, ALEJANDRO JOSÉ
External publication No
Means Cuadernos.info
Scope Article
Nature Científica
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090715738&doi=10.7764%2fcdi.46.1741&partnerID=40&md5=68337c2f1f970871df57412b1b9c7643
Publication date 01/01/2020
ISI 000540900900009
Scopus Id 2-s2.0-85090715738
DOI 10.7764/cdi.46.1741
Abstract The media live in a constant adaptation to face an increasing consumption of information from mobile devices. This demand has given rise to mobile journalism, designed and adapted specifically for this technology, and has led to the appearance of new advertising formats to retain new audiences, also mobile. To find out what are the habits of users regarding the consumption of news from these devices, their preferred journalistic formats and how they interact with information, we designed a survey study that was administered in Spain to consumers between 16 and 65 years (N=555). The results reflected the consolidation of mobile devices for the consumption of information (84.8% consulted news or journalistic content on the mobile phone on a daily basis, frequently in the workplace, while waiting for something, or during downtime), the adaptation of the media to this technology, and a predilection for social media apps to find news, to the detriment of media websites. They also revealed that informational video is the most successful format among consumers, although from native video applications, such as YouTube or Vimeo. Thus, that is where the media have a challenge: offering more attractive video consumption experiences so that the public consumes this format on their pages and, therefore, turns to first-hand sources of information.
Keywords user experience; mobile news; mobile phone; formats; information; tablets; mobile journalism; responsive design
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