Title The use of chatbots for information automation in Spanish media
Authors HERRERO DIZ, PAULA, VARONA ARAMBURU , DAVID, HERRERO DIZ, PAULA, VARONA ARAMBURU , DAVID
External publication No
Means Prof. Inf.
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 1
JCR Impact 1.50500
SJR Impact 0.60100
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051867543&doi=10.3145%2fepi.2018.jul.03&partnerID=40&md5=aef1f10c5b0f26f9d012173e59445e8b
Publication date 01/07/2018
ISI 000445536600003
Scopus Id 2-s2.0-85051867543
DOI 10.3145/epi.2018.jul.03
Abstract Chatbots developed on private messaging platforms are a simple tool that allow direct and personalized communication with the public. They have many advantages thanks to the possibility of automating the process of production and distribution of content, and even to follow real time events or live news. Progressively, media are adapting their strategies to use chatbots. This research presents the results of a focus group with professional experts from seven major Spanish media that aims to learn about the bot phenomenon. Results reveal that the media are at an early stage in the adoption of this technology, although they have successful experiences on specific issues or linked to specific events such as the coverage of elections or sports events. Chatbots are addressed to millennials from 25 to 35 years old, very active, who demand specific contents.
Keywords Bots; Chatbots; Automation; Spanish media; Conversation systems; Artificial intelligence
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