| Título | 2030 Agenda in teen series creation: a study of the Spanish audiovisual industry |
|---|---|
| Autores | VALENZUELA MONREAL, SARA, ARAQUE PADILLA, RAFAEL, LOZANO DELMAR, JAVIER |
| Publicación externa | No |
| Medio | Cult. Trends |
| Alcance | Article |
| Naturaleza | Científica |
| Cuartil JCR | 1 |
| Cuartil SJR | 1 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-105002974205&doi=10.1080%2f09548963.2025.2492176&partnerID=40&md5=138a470cbb42b3df7385030558858216 |
| Fecha de publicacion | 16/04/2025 |
| ISI | 001469041600001 |
| Scopus Id | 2-s2.0-105002974205 |
| DOI | 10.1080/09548963.2025.2492176 |
| Abstract | Young people are a critical audience for social media and platforms. Simultaneously, UNESCO emphasises the importance of involving this demographic segment to achieve the 2030 Agenda. Teen series could be a tool to raise awareness about the Agenda and engage this audience. This article examines how the Agenda is introduced into the teen series\' creative process. A thematic analysis of in-depth interviews with audiovisual industry professionals was conducted. The findings emphasise the market\'s influence on content creation, perpetuating already successful patterns. Furthermore, scriptwriters have differing views over the potential educational impact of series. In conclusion, despite youth audiences\' potential to drive change, limited awareness of the 2030 Agenda hinders this impact. Fostering alignment between scriptwriters, education, public policies, associations, but also channels and platforms is crucial for integrating the Agenda into audiovisual content. This study aims to discuss the audiovisual industry and the interplay between culture, sustainability, education and policies. |
| Palabras clave | Television; qualitative studies; young people; 2030 Agenda; creative industries; Spain |
| Miembros de la Universidad Loyola |