Título The use of chatbots for information automation in Spanish media
Publicación externa No
Medio Prof. Inf.
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 1
Impacto JCR 1.505
Impacto SJR 0.601
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051867543&doi=10.3145%2fepi.2018.jul.03&partnerID=40&md5=aef1f10c5b0f26f9d012173e59445e8b
Fecha de publicacion 01/07/2018
ISI 000445536600003
Scopus Id 2-s2.0-85051867543
DOI 10.3145/epi.2018.jul.03
Abstract Chatbots developed on private messaging platforms are a simple tool that allow direct and personalized communication with the public. They have many advantages thanks to the possibility of automating the process of production and distribution of content, and even to follow real time events or live news. Progressively, media are adapting their strategies to use chatbots. This research presents the results of a focus group with professional experts from seven major Spanish media that aims to learn about the bot phenomenon. Results reveal that the media are at an early stage in the adoption of this technology, although they have successful experiences on specific issues or linked to specific events such as the coverage of elections or sports events. Chatbots are addressed to millennials from 25 to 35 years old, very active, who demand specific contents.
Palabras clave Bots; Chatbots; Automation; Spanish media; Conversation systems; Artificial intelligence
Miembros de la Universidad Loyola

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