Title Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective
Authors MONTERO SIMÓ, MARÍA JOSÉ, Isabel Polo-Pena, Ana, ARAQUE PADILLA, RAFAEL, Miguel Rey-Pino, Juan, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
External publication No
Means J. Consum. Aff.
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 1
JCR Impact 2.03800
SJR Impact 0.69500
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050013733&doi=10.1111%2fjoca.12169&partnerID=40&md5=869459384c481f43f9abe9ce9ac29a05
Publication date 01/01/2018
ISI 000438722800012
Scopus Id 2-s2.0-85050013733
DOI 10.1111/joca.12169
Abstract Although public anti-smoking campaigns have undoubtedly paid off, their scope has been rather limited. This paper aims to contribute to this debate and provide a theoretical foundation based on the perceptions of female smokers that could provide guidance for the planning and design of more effective anti-smoking campaigns. To attain this end, this study resorts to the concept of Perceived Value (PV). A scale of measurement was drawn up from the conceptualization of the Smoking PV (SPV) founded on a review of the specialized literature on smoking habits and an empirical study drawn from a sampling of female smokers. Results offer empirical evidence on the utility of the SPV both to improve our understanding of the perceived smoker experience and to predict intentions to quit smoking.
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