Title Investigating the Effects of Non-Branded Foods Placed in Cartoons on Children\'s Food Choices through Type of Food, Modality and Age
External publication No
Means Int. J. Environ. Res. Public Health
Scope Article
Nature Científica
JCR Quartile 1
SJR Quartile 2
JCR Impact 2.849
SJR Impact 0.739
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85076489072&doi=10.3390%2fijerph16245032&partnerID=40&md5=40581ee3da62db771532b8e8177954c2
Publication date 02/12/2019
ISI 000507312700152
Scopus Id 2-s2.0-85076489072
DOI 10.3390/ijerph16245032
Abstract Cartoons are among the most consumed media products by children,\n especially those at a young age. While branded food placements are not\n allowed in animated series, non-branded food placements are prevalent.\n However, little is known about the effects that these food placements\n might have on children\'s eating preferences. In an experimental study\n with 124 children (51.6% girls, age range: 7-11, M-age = 9.24, and SD =\n 1.19), 62 children in the experimental condition were exposed to 16 food\n placements in cartoons, whereas children in the control condition were\n exposed to cartoon scenes without foods. The healthiness of the placed\n foods (low nutritional value foods versus high nutritional value foods)\n as well as the modality of food placements (unimodal versus bimodal)\n were manipulated. After watching the cartoon scenes, children completed\n a choice task where each placed food appeared on a separate choice card.\n Our results indicate that non-branded low nutritional value foods placed\n in cartoons are an effective strategy in modifying children\'s food\n choices when children are under age 9. We suggest that policy makers,\n particularly those involved in the content design of cartoons, take\n these results into account when placing low nutritional value foods in\n cartoons, especially for an animated series that targets young child\n audiences.
Keywords age structure; consumption behavior; food intake; food quality; nutritional status; public health; art; article; child; experimental study; female; human; major clinical study; nutritional value; scho
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