Title | Promoting in six seconds. New advertising strategies using the video social-network Vine |
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Authors | LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO |
External publication | No |
Means | Film Marketing into the 21st Century |
Scope | Capítulo de un Libro |
Nature | Científica |
Publication date | 01/01/2015 |
Universidad Loyola members |