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Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept

Autores

MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Polo Peña, Ana ISabel , Rey Pino, Juan Miguel

Publicación externa

Medio

16th International Congress on Public and Nonprofit Marketing

Alcance

Ponencia del Congreso

Ámbito

Internacional

Evento

16th International Congress on Public and Nonprofit Marketing

Fecha de inicio

04/09/2017

Fecha de finalización

06/09/2017

Miembros de la Universidad Loyola

RAFAEL ARAQUE PADILLA
MARÍA JOSÉ MONTERO SIMÓ