The research group is composed of researchers from the Departments of Management and Communication at Universidad Loyola Andalucía, with the active collaboration of external researchers, especially Professor Clifford J. Shultz from Loyola University Chicago.
We aim to study and problematize the complex and systemic relationships among food marketing processes, markets, and society. We seek to contribute proposals that result in a more humane, inclusive, and sustainable development. It works with Macromarketing or Macro-Social Marketing approaches for the transformation of systems. This research group supports one of the lines of the Doctoral Program in Inclusive and Sustainable Development at Universidad Loyola Andalucía.
Sistemas Alimentarios Inclusivos y Sostenibles
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MARÍA JOSÉ MONTERO SIMÓ Marketing and Market Research |
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PURIFICACIÓN ALCAIDE PULIDO Audiovisual Media and Advertising |
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RAFAEL ARAQUE PADILLA Marketing and Market Research |
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ALAZNE ARRAZTIO CÓRDOBA Marketing and Market Research |
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PILAR CASTRO GONZÁLEZ Marketing and Market Research |
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MARÍA BELÉN GUTIÉRREZ VILLAR Marketing and Market Research |
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ROSA MELERO BOLAÑOS Marketing and Market Research |
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MARÍA JOSÉ MONTERO SIMÓ Marketing and Market Research |
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SARA VALENZUELA MONREAL Audiovisual Media and Advertising |
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Clifford Shultz Quinlan School of Business Universidad Loyola Chicago |
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Morteza Yazdani Universidad Internacional de Valencia |
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(Des) conexión del discurso político con la comunicación sostenible. mensajes de los candidatos autonómicos en redes sociales en campaña electoral CRISTÓFOL RODRÍGUEZ, FRANCISCO JAVIER, PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN 01/01/2024 Article |
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\"Marketing through Claims\": A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market ARRAZTIO CÓRDOBA, ALAZNE, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/11/2023 Article |
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La lucha contra la desinformación en contextos locales ALCAIDE PULIDO, PURIFICACIÓN 11/04/2023 Article |
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Evaluating the Presence of Sustainable Development Goals in Digital Teen Series: An Analytical Proposal VALENZUELA MONREAL, SARA, LOZANO DELMAR, JAVIER, ARAQUE PADILLA, RAFAEL 01/04/2023 Article |
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NEW INFORMATION REFERENTS OF Z GENERATION STUDYING THE ROLE OF INFLUENCERS IN TIKTOK AS CONTENT DISSEMINATORS PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS 01/01/2023 Article |
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Transparency in the Andalusian elections of 2022. Analysis and evaluation of the websites of political parties in electoral campaigns PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, TAPIA FRADE, ALEJANDRO JOSÉ 01/01/2023 Article |
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Measuring the Image of Private University as a Generic Product: Validation of a Scale ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO 28/12/2022 Article |
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The effect of food packaging elements on children\'s food choices and intake: A systematic review ARRAZTIO CÓRDOBA, ALAZNE, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, OLARTE SÁNCHEZ, CRISTIAN MANUEL 01/12/2022 Review |
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Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 10/11/2022 Article |
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El perfil del profesional de las relaciones públicas en España: situación y tendencias del sector DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN, LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ 06/10/2022 Article |
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Fake news detection and social media trust: a cross-cultural perspective Dabbous, Amal , Barakat, Karine Aoun , DE QUERO NAVARRO, BEATRIZ 09/08/2022 Article |
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A fuzzy group decision-making model to measure resiliency in a food supply chain: A case study in Spain YAZDANI, MORTEZA, Torkayesh A.E. , Chatterjee P. , Fallahpour A. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Wong K.Y. 01/08/2022 Article |
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Consumer animosity and perceived cultural distance: Toward mutual well-being for refugees and host countries DE QUERO NAVARRO, BEATRIZ, Barakat, Karine Aoun , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 01/08/2022 Article |
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Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO, Alves, Helena 18/04/2022 Article |
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Happiness at Work among Public Relations Practitioners in Spain MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ, LOZANO DELMAR, JAVIER, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS 01/04/2022 Article |
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The Dynamics behind the Likelihood of Adopting Inclusive Agrarian Innovations in Disadvantaged Central American Communities ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 10/01/2022 Article |
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Measuring a University\'s Image: Is Reputation an Influential Factor? GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO 30/12/2021 Article |
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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students ALCAIDE PULIDO, PURIFICACIÓN, O'Sullivan, Helen , Chapleo, Chris 21/10/2021 Article |
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Fact-Checking Skills And Project-Based Learning About Infodemic And Disinformation PÉREZ ESCOLAR, MARTA, ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN 01/09/2021 Article |
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Covid-19\' s first wave: Examination of impact on food purchasing behaviour in the eurozone GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO 24/05/2021 Article |
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Multi-criteria decision analysis towards robust service quality measurement Pamucar D. , Yazdani M. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Mohammed A. 01/01/2021 Article |
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Does gamification engage users in online shopping? García-Jurado A. , TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS, CASTRO GONZÁLEZ, PILAR 01/01/2021 Article |
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Application of a Gray-Based Decision Support Framework for Location Selection of a Temporary Hospital during COVID-19 Pandemic Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Ebadi Torkayesh, Ali , Derakhti, Arman 01/06/2020 Article |
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From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. DE QUERO NAVARRO, BEATRIZ, Aoun Barakat, Karine , Shultz, Clifford J , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 18/05/2020 Article |
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A rough based multi-criteria evaluation method for healthcare waste disposal location decisions YAZDANI, MORTEZA, Tavana, Madjid , Pamucar, Dragan , Chatterjee, Prasenjit 01/05/2020 Article |
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The Effects of Foods Embedded in Entertainment Media on Children\'s Food Choices and Food Intake: A Systematic Review and Meta-Analyses. VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 31/03/2020 Article |
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A vikor and topsis focused reanalysis of the madm methods based on logarithmic normalization Zolfani S.H. , YAZDANI, MORTEZA, Pamucar D. , Zarate P. 01/01/2020 Article |
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PROSPECTIVE MADM AND SENSITIVITY ANALYSIS OF THE EXPERTS BASED ON CAUSAL LAYERED ANALYSIS (CLA) Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Zavadskas, Edmundas Kazimieras , Hasheminasab, Hamidreza 01/01/2020 Article |
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A Panoramic Review of the Macromarketing Literature DE QUERO NAVARRO, BEATRIZ, Stanton J. , Klein T.A. 01/01/2020 Article |
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An integrated decision-making model for supplier evaluation in public healthcare system: the case study of a Spanish hospital YAZDANI, MORTEZA, Torkayesh, Ali Ebadi , Chatterjee, Prasenjit 01/01/2020 Article |
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A decision support model based on the combined structure of DEMATEL, QFD and fuzzy values YAZDANI, MORTEZA, Wang Z.X. , Chan F.T.S. 01/01/2020 Article |
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Development of an integrated decision making model for location selection of logistics centers in the Spanish autonomous communities YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Chakraborty S. 01/01/2020 Article |
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Gresilient supplier assessment and order allocation planning Mohammed, Ahmed , Harris, Irina , Soroka, Anthony , Naim, Mohamed , Ramjaun, Tim , YAZDANI, MORTEZA 01/01/2020 Article |
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Investigating the Effects of Non-Branded Foods Placed in Cartoons on Children\'s Food Choices through Type of Food, Modality and Age VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 02/12/2019 Article |
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Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising Zayer, Linda Tuncay , McGrath, Mary Ann , CASTRO GONZÁLEZ, PILAR 29/11/2019 Article |
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A combined compromise solution (CoCoSo) method for multi-criteria decision-making problems YAZDANI, MORTEZA, Zarate P. , Kazimieras Zavadskas E. , Turskis Z. 15/10/2019 Article |
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Non-Branded Food Placements in Children\'s Entertainment Programs: A Content Analysis ARAQUE PADILLA, RAFAEL, VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ 24/08/2019 Article |
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An Integrated Multi-Attribute Model for Evaluation of Sustainable Mobile Phone YAZDANI, MORTEZA, Chatterjee, Prasenjit , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/07/2019 Article |
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Gamification, strategy shared between university, company and millennials DE LOS RÍOS BERJILLOS, ARACELI, MUÑOZ OCAÑA, YOLANDA, CASTRO GONZÁLEZ, PILAR, Arroyo, J. L. 01/07/2019 Article |
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Evaluating the role of gamification and flow in e-consumers: millennials versus generation X Garcia-Jurado, Alejandro , CASTRO GONZÁLEZ, PILAR, TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS 03/06/2019 Article |
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A GREY COMBINED COMPROMISE SOLUTION (COCOSO-G) METHOD FOR SUPPLIER SELECTION IN CONSTRUCTION MANAGEMENT YAZDANI, MORTEZA, Wen, Zhi , Liao, Huchang , Banaitis, Audrius , Turskis, Zenonas 01/01/2019 Article |
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Analyzing the influence of building information modeling (BIM) on construction project management areas of knowledge: Using a hybrid FANP-FVIKOR approach RezaHoseini A. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA 01/01/2019 Article |
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Analysis of the influence of building information modeling (BIM) on construction project management areas of knowledge: A hybrid FANP-FVIKOR approach Hoseini A.R. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA 01/01/2019 Article |
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Improved Decision Model for Evaluating Risks in Construction Projects YAZDANI, MORTEZA, Abdi M.R. , Kumar N. , Keshavarz-Ghorabaee M. , Chan F.T.S. 01/01/2019 Article |
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A Rough Decision-Making Model for Biomaterial Selection Pamucar, Dragan , Chatterjee, Prasenjit , YAZDANI, MORTEZA, Chakraborty, Shankar 01/01/2019 Article |
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\"MATTER OF TIME\": ASSESSING IMPROVEMENT OF KNOWLEDGE AND CRITICAL THINKING SKILL OF UNDERGRADUATES IN THE FIRST AND LAST YEAR IN COMMUNICATION DEGREE PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN 01/01/2019 Article |
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EMI AT UNIVERSITY: THE NEED FOR TEACHING STRATEGIES MENOR CAMPOS, ESTHER, TORRES JIMÉNEZ, MERCEDES, DE VICENTE LAMA, MARTA, CASTRO GONZÁLEZ, PILAR, CAMPOY MUÑOZ, MARÍA DEL PILAR, PÉREZ GRACIA, ELISA, NEKHAY, OLEXANDR 01/01/2019 Proceedings Paper |
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Innovación empresarial al servicio de un consumo socialmente responsable MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/01/2019 Article |
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A risk-based integrated decision-making model for green supplier selection: A case study of a construction company in Spain YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Abad M.D. 01/01/2019 Article |
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A multi-criteria decision-making framework for agriculture supply chain risk management under a circular economy context YAZDANI, MORTEZA, Gonzalez E.D.R.S. , Chatterjee P. 01/01/2019 Article |
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A fuzzy multi attribute decision framework with integration of QFD and grey relational analysis YAZDANI, MORTEZA, Kahraman, Cengiz , Zarate, Pascale , Onar, Sezi Cevik 01/01/2019 Article |
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Development of a decision support framework for sustainable freight transport system evaluation using rough numbers YAZDANI, MORTEZA, Pamucar, Dragan , Chatterjee, Prasenjit , Chakraborty, Shankar 01/01/2019 Article |
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A socially responsible consumption index based on non-linear dimensionality reduction and global sensitivity analysis PÉREZ BAREA, JOSÉ JAVIER, FERNÁNDEZ NAVARRO, FRANCISCO DE ASÍS, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/08/2018 Article |
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Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective MONTERO SIMÓ, MARÍA JOSÉ, Isabel Polo-Pena, Ana , ARAQUE PADILLA, RAFAEL, Miguel Rey-Pino, Juan 01/01/2018 Article |
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Intelligent Decision Making Tools in Manufacturing Technology Selection YAZDANI, MORTEZA, Chatterjee, Prasenjit 01/01/2018 Article |
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Application of MCDM Techniques on Nonconventional Machining of Composites Sidhu, Sarabjeet Singh , Bains, Preetkanwal Singh , YAZDANI, MORTEZA, Zolfaniab, Sarfaraz Hashemkhani 01/01/2018 Article |
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Development of a model to analyze HEI image: a case based on a private and a public university ALCAIDE PULIDO, PURIFICACIÓN, Alves, Helena , GUTIÉRREZ VILLAR, MARÍA BELÉN 01/01/2017 Article |
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How Do Pre-University Students See Private Universities? An Exploratory Study by Combination of Natural Semantic Networks and Multidimensional Unfolding GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO 01/01/2017 Article |
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Marketing y desarrollo: Una cuestión ineludible ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 01/01/2017 Article |
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