The research group is composed of researchers from the Departments of Management and Communication at Universidad Loyola Andalucía, with the active collaboration of external researchers, especially Professor Clifford J. Shultz from Loyola University Chicago.
We aim to study and problematize the complex and systemic relationships among food marketing processes, markets, and society. We seek to contribute proposals that result in a more humane, inclusive, and sustainable development. It works with Macromarketing or Macro-Social Marketing approaches for the transformation of systems. This research group supports one of the lines of the Doctoral Program in Inclusive and Sustainable Development at Universidad Loyola Andalucía.
Sistemas Alimentarios Inclusivos y Sostenibles
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MARÍA JOSÉ MONTERO SIMÓ Marketing and Market Research |
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PURIFICACIÓN ALCAIDE PULIDO Audiovisual Media and Advertising |
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RAFAEL ARAQUE PADILLA Marketing and Market Research |
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ALAZNE ARRAZTIO CÓRDOBA Marketing and Market Research |
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PILAR CASTRO GONZÁLEZ Marketing and Market Research |
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MARÍA BELÉN GUTIÉRREZ VILLAR Marketing and Market Research |
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ROSA MELERO BOLAÑOS Marketing and Market Research |
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SARA VALENZUELA MONREAL Audiovisual Media and Advertising |
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Clifford Shultz Quinlan School of Business Universidad Loyola Chicago |
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Morteza Yazdani Universidad Internacional de Valencia |
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La aportación de Scrum al aprendizaje basado en proyectos: Aplicación al caso de una auditoría de comunicación MELERO BOLAÑOS, ROSA, DEL TORO ACOSTA, ANDRÉS 28/12/2023 Capítulo de un Libro |
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\"Marketing through Claims\": A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market ARRAZTIO CÓRDOBA, ALAZNE, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/11/2023 Article |
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The evolution of packaging cues in food products aimed at children in 2018-2022 ARRAZTIO CÓRDOBA, ALAZNE, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 04/09/2023 Ponencia del Congreso |
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Inclusive and sustainable development education: The influence of teacher research on student social commitment ARRAZTIO CÓRDOBA, ALAZNE, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 09/07/2023 Ponencia del Congreso |
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Una experiencia de integración de los Objetivos de Desarrollo Sostenible (ODS) en el currículum del grado de ADE desde una perspectiva ignaciana ORTIZ GÓMEZ, MARÍA DEL MAR, DE LOS RÍOS BERJILLOS, ARACELI, MUÑOZ OCAÑA, YOLANDA, MELERO BOLAÑOS, ROSA 09/07/2023 Ponencia del Congreso |
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How have undergraduate students learning behaviour, attitudes and well-being changed due to the Covid-19 pandemic? A cross-national European analysis. O'Sullivan, Helen , ALCAIDE PULIDO, PURIFICACIÓN 05/07/2023 Ponencia del Congreso |
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How have undergraduate students learning behaviour, attitudes and well-being changed due to the Covid-19 pandemic? A cross-national European analysis. O'Sullivan, Helen , ALCAIDE PULIDO, PURIFICACIÓN 05/07/2023 Ponencia del Congreso |
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La aportación de Scrum al aprendizaje basado en proyectos: aplicación al caso de una auditoría de comunicación MELERO BOLAÑOS, ROSA, DEL TORO ACOSTA, ANDRÉS 25/05/2023 Ponencia del Congreso |
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La lucha contra la desinformación en contextos locales ALCAIDE PULIDO, PURIFICACIÓN 11/04/2023 Article |
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Evaluating the Presence of Sustainable Development Goals in Digital Teen Series: An Analytical Proposal VALENZUELA MONREAL, SARA, LOZANO DELMAR, JAVIER, ARAQUE PADILLA, RAFAEL 01/04/2023 Article |
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NEW INFORMATION REFERENTS OF Z GENERATION STUDYING THE ROLE OF INFLUENCERS IN TIKTOK AS CONTENT DISSEMINATORS PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS 01/01/2023 Article |
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Transparency in the Andalusian elections of 2022. Analysis and evaluation of the websites of political parties in electoral campaigns PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, TAPIA FRADE, ALEJANDRO JOSÉ 01/01/2023 Article |
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NUEVOS REFERENTES INFORMATIVOS DE LA GENERACIÓN Z: ESTUDIO DEL ROL DE LOS Y LAS INFLUENCERS EN TIKTOK COMO DIVULGADORES/AS DE CONTENIDOS PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS 01/01/2023 Article |
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Measuring the Image of Private University as a Generic Product: Validation of a Scale ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO 28/12/2022 Article |
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The effect of food packaging elements on children\'s food choices and intake: A systematic review ARRAZTIO CÓRDOBA, ALAZNE, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, OLARTE SÁNCHEZ, CRISTIAN MANUEL 01/12/2022 Review |
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Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 10/11/2022 Article |
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El perfil del profesional de las relaciones públicas en España: situación y tendencias del sector DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN, LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ 06/10/2022 Article |
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La gestión de la reputación online en tiempos de desinformación. Aplicación en el aula a través de un proyecto de innovación docente ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA, TAPIA FRADE, ALEJANDRO JOSÉ 01/10/2022 Capítulo de un Libro |
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Corporate Reputation O'Sullivan, Helen , ALCAIDE PULIDO, PURIFICACIÓN, Buhalis, Dimitrios 25/08/2022 Capítulo de un Libro |
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Fake news detection and social media trust: a cross-cultural perspective Dabbous, Amal , Barakat, Karine Aoun , DE QUERO NAVARRO, BEATRIZ 09/08/2022 Article |
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A fuzzy group decision-making model to measure resiliency in a food supply chain: A case study in Spain YAZDANI, MORTEZA, Torkayesh A.E. , Chatterjee P. , Fallahpour A. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Wong K.Y. 01/08/2022 Article |
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Consumer animosity and perceived cultural distance: Toward mutual well-being for refugees and host countries DE QUERO NAVARRO, BEATRIZ, Barakat, Karine Aoun , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 01/08/2022 Article |
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A PROPOSED MODEL FOR THE ANALYSIS OF FOOD PACKAGING FOR CHILDREN AS A GLOBAL COMMUNICATION ELEMENT ARRAZTIO CÓRDOBA, ALAZNE, MONTERO SIMÓ, MARÍA JOSÉ 04/05/2022 Ponencia del Congreso |
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Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO, Alves, Helena 18/04/2022 Article |
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Happiness at Work among Public Relations Practitioners in Spain MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ, LOZANO DELMAR, JAVIER, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS 01/04/2022 Article |
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The Role of Spain\'s Catalytic Institutions to Facilitate Community Well-Being during the COVID-19 Pandemic MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, MELERO BOLAÑOS, ROSA 01/02/2022 Capítulo de un Libro |
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The Dynamics behind the Likelihood of Adopting Inclusive Agrarian Innovations in Disadvantaged Central American Communities ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 10/01/2022 Article |
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Measuring a University\'s Image: Is Reputation an Influential Factor? GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO 30/12/2021 Article |
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Las series juveniles como instrumento educativo en los ODS: una propuesta de análisis VALENZUELA MONREAL, SARA, ARAQUE PADILLA, RAFAEL 22/11/2021 Ponencia del Congreso |
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Experiencia docente innovadora sobre la infodemia en el Grado de Comunicación ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA 01/11/2021 Capítulo de un Libro |
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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students ALCAIDE PULIDO, PURIFICACIÓN, O'Sullivan, Helen , Chapleo, Chris 21/10/2021 Article |
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Fact-Checking Skills And Project-Based Learning About Infodemic And Disinformation PÉREZ ESCOLAR, MARTA, ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN 01/09/2021 Article |
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Covid-19\' s first wave: Examination of impact on food purchasing behaviour in the eurozone GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO 24/05/2021 Article |
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Multi-criteria decision analysis towards robust service quality measurement Pamucar D. , Yazdani M. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Mohammed A. 01/01/2021 Article |
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Does gamification engage users in online shopping? García-Jurado A. , TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS, CASTRO GONZÁLEZ, PILAR 01/01/2021 Article |
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EXPERIENCIA DOCENTE INNOVADORA SOBRE LA INFODEMIA EN EL GRADO DE COMUNICACIÓN ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA 09/12/2020 Ponencia del Congreso |
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Marketing Memeification on TikTok: Initiating and Leveraging Consumer Creativity for Commercial Means Drenten, Jenna , CASTRO GONZÁLEZ, PILAR 01/10/2020 Ponencia del Congreso |
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Social Media & the Memeification of Marketing: Exploring How Brands Interact with Consumers on TikTok Drenten, Jenna , CASTRO GONZÁLEZ, PILAR 22/07/2020 Ponencia del Congreso |
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From Behavioral Micro-Choices to Macro Decision-Making: Macromarketing Implications of Consumer Animosity for the Inclusion of Refugees in Lebanon DE QUERO NAVARRO, BEATRIZ, Aoun-barakat, Karine , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 07/07/2020 Ponencia del Congreso |
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Application of a Gray-Based Decision Support Framework for Location Selection of a Temporary Hospital during COVID-19 Pandemic Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Ebadi Torkayesh, Ali , Derakhti, Arman 01/06/2020 Article |
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From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East. DE QUERO NAVARRO, BEATRIZ, Aoun Barakat, Karine , Shultz, Clifford J , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 18/05/2020 Article |
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A rough based multi-criteria evaluation method for healthcare waste disposal location decisions YAZDANI, MORTEZA, Tavana, Madjid , Pamucar, Dragan , Chatterjee, Prasenjit 01/05/2020 Article |
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The Effects of Foods Embedded in Entertainment Media on Children\'s Food Choices and Food Intake: A Systematic Review and Meta-Analyses. VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 31/03/2020 Article |
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Development of an integrated decision making model for location selection of logistics centers in the Spanish autonomous communities YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Chakraborty S. 01/01/2020 Article |
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A decision support model based on the combined structure of DEMATEL, QFD and fuzzy values YAZDANI, MORTEZA, Wang Z.X. , Chan F.T.S. 01/01/2020 Article |
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Gresilient supplier assessment and order allocation planning Mohammed, Ahmed , Harris, Irina , Soroka, Anthony , Naim, Mohamed , Ramjaun, Tim , YAZDANI, MORTEZA 01/01/2020 Article |
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An integrated decision-making model for supplier evaluation in public healthcare system: the case study of a Spanish hospital YAZDANI, MORTEZA, Torkayesh, Ali Ebadi , Chatterjee, Prasenjit 01/01/2020 Article |
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A Panoramic Review of the Macromarketing Literature DE QUERO NAVARRO, BEATRIZ, Stanton J. , Klein T.A. 01/01/2020 Article |
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PROSPECTIVE MADM AND SENSITIVITY ANALYSIS OF THE EXPERTS BASED ON CAUSAL LAYERED ANALYSIS (CLA) Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Zavadskas, Edmundas Kazimieras , Hasheminasab, Hamidreza 01/01/2020 Article |
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A vikor and topsis focused reanalysis of the madm methods based on logarithmic normalization Zolfani S.H. , YAZDANI, MORTEZA, Pamucar D. , Zarate P. 01/01/2020 Article |
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Investigating the Effects of Non-Branded Foods Placed in Cartoons on Children\'s Food Choices through Type of Food, Modality and Age VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 02/12/2019 Article |
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Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising Zayer, Linda Tuncay , McGrath, Mary Ann , CASTRO GONZÁLEZ, PILAR 29/11/2019 Article |
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La desigualdad en el sector del café. Un análisis de la cadena de valor en Honduras ELENA PÉREZ, SUSANA, GUTIÉRREZ VILLAR, MARÍA BELÉN, GONZÁLEZ CANO, VICENTE, PÉREZ HERNÁNDEZ, PEDRO PABLO 27/11/2019 Ponencia del Congreso |
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The challenges of using social media in higher education ALCAIDE PULIDO, PURIFICACIÓN, TUNCAY, LINDA , NEIER, STACY 04/11/2019 Capítulo de un Libro |
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Intelligent decision making tools in manufacturing technology selection YAZDANI, MORTEZA, CHATTERJEE, PRASENJIT 04/11/2019 Capítulo de un Libro |
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Application of MCDM techniques on nonconventional machining of composites YAZDANI, MORTEZA, SINGH SIDHU, SARABJEET , SINGH BAINS, PREETKANWAL , HASHEMKHANI, SARFARAZ 04/11/2019 Capítulo de un Libro |
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San Nicasio: el desarrollo de un snack gourmet al estilo slow food ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 04/11/2019 Capítulo de un Libro |
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La creacion del sello de comercio justo MONTERO SIMÓ, MARTA, ARAQUE PADILLA, RAFAEL 30/10/2019 Capítulo de un Libro |
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Hospital Emergency Department Overcrowding: a social marketing approach MONTERO SIMÓ, MARÍA JOSÉ, REY PINO, J.M. , ARAQUE PADILLA, RAFAEL 30/10/2019 Capítulo de un Libro |
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Educating in Occupacional Safety and Health: Schools as Change Agents GUTIÉRREZ VILLAR, MARÍA BELÉN, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 29/10/2019 Capítulo de un Libro |
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La medicion del Consumo Socialmente Responsable PÉREZ BAREA, JOSÉ JAVIER, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 21/10/2019 Libro Completo |
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Protocolo y gestion de eventos ALCAIDE PULIDO, PURIFICACIÓN, SOSA RUBIO, CARLOS JESUS 21/10/2019 Libro Completo |
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A combined compromise solution (CoCoSo) method for multi-criteria decision-making problems YAZDANI, MORTEZA, Zarate P. , Kazimieras Zavadskas E. , Turskis Z. 15/10/2019 Article |
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El rol de la animosidad, del etnocentrismo y de la distancia cultural percibida en Encuentros de servicio en contextos de migración y refugio: El caso del Líbano DE QUERO NAVARRO, BEATRIZ, Aoun-barakat, Karine , Shultz, Clifford , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 11/09/2019 Ponencia del Congreso |
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Non-Branded Food Placements in Children\'s Entertainment Programs: A Content Analysis ARAQUE PADILLA, RAFAEL, VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ 24/08/2019 Article |
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An Integrated Multi-Attribute Model for Evaluation of Sustainable Mobile Phone YAZDANI, MORTEZA, Chatterjee, Prasenjit , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/07/2019 Article |
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Gamification, strategy shared between university, company and millennials DE LOS RÍOS BERJILLOS, ARACELI, MUÑOZ OCAÑA, YOLANDA, CASTRO GONZÁLEZ, PILAR, Arroyo, J. L. 01/07/2019 Article |
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How do consumer behave during Intercultural Service Encounters in Lebanon? The case of Syrian refugee employes DE QUERO NAVARRO, BEATRIZ, Auon-barakat, Karine , Shultz, Clifford , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 26/06/2019 Ponencia del Congreso |
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Evaluating the role of gamification and flow in e-consumers: millennials versus generation X Garcia-Jurado, Alejandro , CASTRO GONZÁLEZ, PILAR, TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS 03/06/2019 Article |
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The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris 01/04/2019 Ponencia del Congreso |
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Satisfaction of academic staff as an indicator of wellbeing and Happiness in HEIs Alves, Helena , ALCAIDE PULIDO, PURIFICACIÓN, Taylor, Mª Lourdes M 01/04/2019 Ponencia del Congreso |
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Matter of time: assessing improvement knowledge and critical thinking skill of undergraduates in the first and last year in communication degree ALCAIDE PULIDO, PURIFICACIÓN 02/03/2019 Ponencia del Congreso |
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Logistics Center Location Decision Using a Multi-Attribute Analysis Structure. Sustainability Modeling in\r Engineering A Multi-Criteria Perspective. YAZDANI, MORTEZA, MUÑOZ OCAÑA, YOLANDA, TORRES JIMÉNEZ, MERCEDES, FERNÁNDEZ RODRÍGUEZ, VICENTE 06/02/2019 Capítulo de un Libro |
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Socially responsible consumption and happiness ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, PÉREZ BAREA, JOSÉ JAVIER 01/01/2019 Capítulo de un Libro |
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An integrated AHP-QFD-based compromise ranking model for sustainable supplier selection YAZDANI, MORTEZA, Chatterjee P. , Torkayesh A.E. 01/01/2019 Capítulo de un Libro |
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Digital altruism: It is good to be good also in social media DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN 01/01/2019 Capítulo de un Libro |
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Branding and the happiness formula GUTIÉRREZ VILLAR, MARÍA BELÉN 01/01/2019 Capítulo de un Libro |
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Development of a decision support framework for sustainable freight transport system evaluation using rough numbers YAZDANI, MORTEZA, Pamucar, Dragan , Chatterjee, Prasenjit , Chakraborty, Shankar 01/01/2019 Article |
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A fuzzy multi attribute decision framework with integration of QFD and grey relational analysis YAZDANI, MORTEZA, Kahraman, Cengiz , Zarate, Pascale , Onar, Sezi Cevik 01/01/2019 Article |
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A multi-criteria decision-making framework for agriculture supply chain risk management under a circular economy context YAZDANI, MORTEZA, Gonzalez E.D.R.S. , Chatterjee P. 01/01/2019 Article |
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A risk-based integrated decision-making model for green supplier selection: A case study of a construction company in Spain YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Abad M.D. 01/01/2019 Article |
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A GREY COMBINED COMPROMISE SOLUTION (COCOSO-G) METHOD FOR SUPPLIER SELECTION IN CONSTRUCTION MANAGEMENT YAZDANI, MORTEZA, Wen, Zhi , Liao, Huchang , Banaitis, Audrius , Turskis, Zenonas 01/01/2019 Article |
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Innovación empresarial al servicio de un consumo socialmente responsable MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/01/2019 Article |
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EMI AT UNIVERSITY: THE NEED FOR TEACHING STRATEGIES MENOR CAMPOS, ESTHER, TORRES JIMÉNEZ, MERCEDES, DE VICENTE LAMA, MARTA, CASTRO GONZÁLEZ, PILAR, CAMPOY MUÑOZ, MARÍA DEL PILAR, PÉREZ GRACIA, ELISA, NEKHAY, OLEXANDR 01/01/2019 Proceedings Paper |
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\"MATTER OF TIME\": ASSESSING IMPROVEMENT OF KNOWLEDGE AND CRITICAL THINKING SKILL OF UNDERGRADUATES IN THE FIRST AND LAST YEAR IN COMMUNICATION DEGREE PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN 01/01/2019 Article |
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A Rough Decision-Making Model for Biomaterial Selection Pamucar, Dragan , Chatterjee, Prasenjit , YAZDANI, MORTEZA, Chakraborty, Shankar 01/01/2019 Article |
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Improved Decision Model for Evaluating Risks in Construction Projects YAZDANI, MORTEZA, Abdi M.R. , Kumar N. , Keshavarz-Ghorabaee M. , Chan F.T.S. 01/01/2019 Article |
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Analysis of the influence of building information modeling (BIM) on construction project management areas of knowledge: A hybrid FANP-FVIKOR approach Hoseini A.R. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA 01/01/2019 Article |
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Analyzing the influence of building information modeling (BIM) on construction project management areas of knowledge: Using a hybrid FANP-FVIKOR approach RezaHoseini A. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA 01/01/2019 Article |
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Revision sistematica de los efectos de los emplazamientos de comida en niños: consecuencias para el problema de la obesidad infantil en paises empobrecidos VILLEGAS NAVAS, MARÍA VICTORIA, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 12/12/2018 Ponencia del Congreso |
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El precio del café en la do café marcala y su impacto en la region GUTIÉRREZ VILLAR, MARÍA BELÉN, GONZÁLEZ CANO, VICENTE, PÉREZ ESPIGARES, PABLO, MARTÍN LOZANO, JOSÉ MANUEL 12/12/2018 Ponencia del Congreso |
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El estudio de las universidades como motores de desarrollo económico, regional y nacional. ALCAIDE PULIDO, PURIFICACIÓN 12/12/2018 Ponencia del Congreso |
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American way of life. Estudio de caso de la serie de ficción televisiva adolescente ¿Crónicas Vampíricas¿. PÉREZ DE ALGABA CHICANO, CRISTINA, ALCAIDE PULIDO, PURIFICACIÓN 12/12/2018 Ponencia del Congreso |
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Gamificacion y e-lealtad en el e-commerce: modelizacion a traves del estado de flow García, Alejandro , CASTRO GONZÁLEZ, PILAR, TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS 22/11/2018 Ponencia del Congreso |
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A socially responsible consumption index based on non-linear dimensionality reduction and global sensitivity analysis PÉREZ BAREA, JOSÉ JAVIER, FERNÁNDEZ NAVARRO, FRANCISCO DE ASÍS, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 01/08/2018 Article |
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Nicaragua: a case in marketing and development toward sustainable well being Shultz, Clifford , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, Salzar Recinos, Nelson 10/07/2018 Ponencia del Congreso |
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IMPLEMENTACIÓN DE ACTUACIONES DE ÉXITO EN TITULACIONES DE GRADO Y SU IMPACTO EN EL PROCESO DE APRENDIZAJE-ENSEÑANZA DEL ALUMNADO: CLAVES PARA SU IMPLEMENTACIÓN ÁLVAREZ CIFUENTES, PILAR, CASTRO GONZÁLEZ, PILAR, MILLÁN GATA, PABLO, LÓPEZ CASQUETE DE PRADO, MANUEL, RACIONERO PLAZA, SANDRA 05/07/2018 Ponencia del Congreso |
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Effects of cartoons food placements on children VILLEGAS NAVAS, MARÍA VICTORIA, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 21/06/2018 Ponencia del Congreso |
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Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective MONTERO SIMÓ, MARÍA JOSÉ, Isabel Polo-Pena, Ana , ARAQUE PADILLA, RAFAEL, Miguel Rey-Pino, Juan 01/01/2018 Article |
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Intelligent Decision Making Tools in Manufacturing Technology Selection YAZDANI, MORTEZA, Chatterjee, Prasenjit 01/01/2018 Article |
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Application of MCDM Techniques on Nonconventional Machining of Composites Sidhu, Sarabjeet Singh , Bains, Preetkanwal Singh , YAZDANI, MORTEZA, Zolfaniab, Sarfaraz Hashemkhani 01/01/2018 Article |
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Efecto sobre el publico infantil de los emplazamientos de comida en series de dibujos animados VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, GALVAO CARMONA, ALEJANDRO 06/09/2017 Ponencia del Congreso |
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Validacion de la escala de engagement y efectos de la gamificacion en el ecommerce espa±ol Garcia Jurado, Alejandro , TORRES JIMÉNEZ, MERCEDES, CASTRO GONZÁLEZ, PILAR, LEAL RODRÍGUEZ, ANTONIO LUIS 06/09/2017 Ponencia del Congreso |
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The rise of expressive CSR ineurope: A historical comparison between Scandinavia and Mediterranean Europe HAGEN, OIVIND , GRANUM, SIRI , ARAQUE PADILLA, RAFAEL, REY PINO, JUAN MIGUEL , MONTERO SIMÓ, MARÍA JOSÉ 04/09/2017 Ponencia del Congreso |
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Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Polo Peña, Ana ISabel , Rey Pino, Juan Miguel 04/09/2017 Ponencia del Congreso |
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5th INTERNATIONAL CONSUMER BRAND RELATIONSHIPS CONFERENCE Navarro, Ana Rocío , CASTRO GONZÁLEZ, PILAR, Tuncay-zayer, Linda 18/05/2017 Ponencia del Congreso |
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Exploring the challenges of social media use in higher education Zayer L.T. , Beran S.N. , ALCAIDE PULIDO, PURIFICACIÓN 01/01/2017 Capítulo de un Libro |
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Development of a model to analyze HEI image: a case based on a private and a public university ALCAIDE PULIDO, PURIFICACIÓN, Alves, Helena , GUTIÉRREZ VILLAR, MARÍA BELÉN 01/01/2017 Article |
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How Do Pre-University Students See Private Universities? An Exploratory Study by Combination of Natural Semantic Networks and Multidimensional Unfolding GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO 01/01/2017 Article |
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Marketing y desarrollo: Una cuestión ineludible ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 01/01/2017 Article |
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The Environmental Concern as precedent of socially Responsible Consumption MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL 28/09/2016 Ponencia del Congreso |
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Redes sociales: una herramienta para gestionar la imagen de la universidad en Espa±añ ALCAIDE PULIDO, PURIFICACIÓN 30/06/2016 Ponencia del Congreso |
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The rise of expressive CSR ineurope: A historical comparison between Scandinaviaand Mediterranean Europe ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ 16/06/2016 Ponencia del Congreso |
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A self-learning model to classify and predict HEIs image: the perception of students ALCAIDE PULIDO, PURIFICACIÓN, Alves, Helena 27/04/2016 Ponencia del Congreso |
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Efecto de la Gamificacion en la intencion de uso de aplicaciones moviles con fines perspectiva del modelo sociales Garcia Jurado, Alejandro , TORRES JIMÉNEZ, MERCEDES, CASTRO GONZÁLEZ, PILAR 03/02/2016 Ponencia del Congreso |
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Efecto de la Gamificación en la intención de uso de aplicaciones móviles con fines sociales desde la perspectiva del modelo TAM-2016 García-jurado, Alejandro , TORRES JIMÉNEZ, MERCEDES, CASTRO GONZÁLEZ, PILAR 03/02/2016 Ponencia del Congreso |
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