Intercultural Communication


Course description
  • Duration: 30 hours of class time
  • Number of sessions: 15
  • Recognition for optional credits: 2
  • Language: English
  • Level: B1-B2 or above
  • Campus: Córdoba / Sevilla
  • Area of interest: International Relations / Business Administration / Marketing
  • Fee: 200€
Professional Demand
Nowadays, interaction with people of different backgrounds is constant, however, most of us know little about how our background and culture affect the way we communicate or how different forms of communication can result in drastic misunderstandings if we are not aware of the other culture.
This workshop focuses on the importance of culture in our everyday lives, and the ways in which culture interrelates with and effects communication processes.
Course objectives
At the end of this course, you will:
  • have increased your awareness of your own cultural backgrounds, and the contexts (social, cultural and historical) in which you live and communicate.
  • have increased your sensitivity to other cultures.  
  • have understood how communication processes differ among cultures and identify challenges that arise from these differences in intercultural interactions.
  • have acquired knowledge, skills and attitudes that increase intercultural competence
  • Pairwork – students will work in pairs to develop oral linguistic competences in the fields of marketing
  • Groupwork – some activities will be carried out in groups, where students will discuss ideas in small groups and then feed back to the class
  • Debates – through these students will have the opportunity of sharing their opinions and debating with their classmates
Unit 1: Cultural diversity in our world
  • Culture and globalization
  • Intercultural competence
  • Globingo
  • Seekin consensus
Unit 2: Barriers to intercultural communication
  • Ethnocentricism
  • Stereotypes
  • Prejudice
  • Ana and the King
Unit 3: What’s culture?
  • Definition and main characteristics of culture
  • Building the iceberg or culture
  • We behave this way because...
  • In my neighbour’s shoes
Unit 4: Non verbal communication
  • High context vs. Low context cultures
  • Proxemics
  • Kinesics
  • Appearance
  • Posture
  • Look
  • Touch
  • Paralanguage
  • Personal relations
  • Going for a drink
  • Body language
  • Non-verbal communication
Unit 5: Time
  • Polichronic vs. Monochronic cultures
  • Time is money
Unit 6: Hofstede’s cultural dimmensions
  • Power distance
  • Uncertainty avoidance
  • Individualism vs. colectivism
  • Masculine vs. femenine
  • Short-term vs. long-term orientation
  • How would you feel?
  • What would you do?
  • The house of fog and sand

During the course, students will do several progress tests. Besides, all the activities and tasks carried out in class or at home as part of this course will be assessed and taken into account for a final mark. These aspects will be taken into account for the final result:
  • Progress tests (20%)
  • Coursework (60%)
  • Homework (20%)
Attendance will be a fundamental aspect of the continuous assessment and so a minimum of 70% of attendance will be compulsory.
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